MARKETING/PR ELEMENTS

SOCIAL MEDIA STRATEGY & CONTENT PACKAGE

Facebook & Instagram Setup/Audit

Review and optimize existing Facebook and Instagram business profiles, including profile information, branding consistency, calls to action, and overall account presentation.

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Social Media Strategy Development
Develop a customized Facebook and Instagram strategy based on business goals, target audience, brand messaging, content categories, and opportunities for audience growth.

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Strategy & Progress Consultations
Up to 4 hours of consultation meetings/calls for planning, strategy development, progress reviews, and recommendations.

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3–6 Month Content Plan
Develop a customized content plan and posting roadmap for Facebook and Instagram, including recommended content themes, post ideas, promotional opportunities, and suggested posting frequency.

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Social Media Content Creation
Create content for up to 24 social media posts, including professionally written captions and recommended calls to action for Facebook and/or Instagram.

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Instagram & Facebook Discoverability Strategy
Identify relevant keywords, searchable phrases, hashtags, location tags, and other optimization opportunities to improve content discoverability and reach.

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Content Format Recommendations
Provide recommendations for an effective mix of static posts, carousels, Stories, Reels/short-form video, educational content, promotional content, and engagement-focused posts.

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Social Media Performance Evaluation
Review key performance indicators such as reach, engagement, follower growth, profile activity, content performance, shares, saves, and other available insights to evaluate progress and refine the strategy.

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Audience Growth & Engagement Recommendations
Develop organic strategies for attracting and engaging relevant followers, encouraging interaction, increasing brand awareness, and converting social media attention into inquiries or customers.

PUBLIC RELATIONS

Professionally written article introducing your business to readers to be used on your website and pitched to media and for content repurposing.