Video Production Marketing
1
BASIC — $500
Video Marketing Starter Package
Designed for businesses that want to establish a professional video presence and learn how to confidently create and distribute their own video content.
Includes:
Video Scriptwriting
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Scripts for up to 5 videos
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Up to 5 minutes per video
Social Media Platform Setup
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Instagram setup and/or optimization
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TikTok setup and/or optimization
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YouTube channel setup and/or optimization
Platform Orientation
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Up to 1 hour of orientation per platform
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Printable reference instructions
Multi-Platform Video Broadcasting Setup
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Initial setup for multi-platform video distribution
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Basic instruction on scheduling and distributing video content
Video Presentation Coaching
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Up to 4 hours of coaching sessions/meetings
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On-camera presentation
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Confidence and delivery
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Working with scripts and talking points
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Camera positioning and basic recording setup
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Calls-to-action
PACKAGE INVESTMENT: $500
Payment Terms: 50% due at project start; remaining 50% due two weeks after project start.
2
STANDARD — $750
Video Marketing & Content Package
Includes everything in the Basic Package, plus additional hands-on assistance with preparing the client's video content for publication.
Everything included in the $500 Basic Package
PLUS:
Video Editing
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Editing of up to 5 client-recorded videos
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Basic trimming and cleanup
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Branded opening/closing elements
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Client logo and contact information, when appropriate
Video Captions
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Captions/subtitles added to up to 5 videos
Video Titles & Descriptions
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Marketing-focused titles and descriptions for each video
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Calls-to-action incorporated where appropriate
Content Distribution Strategy
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Recommendations for how and where each video should be distributed
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Guidance on adapting video content for different platforms
PACKAGE INVESTMENT: $750
Payment Terms: 50% due at project start; remaining 50% due according to the agreed project schedule.
3
PREMIUM — $1,000
Done-With-You Video Marketing Campaign
Designed for businesses that want more comprehensive assistance developing, preparing and distributing their video marketing content.
Includes:
Everything included in the Standard Package
PLUS:
Video Content Strategy
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Development of video topics based on the client's business, audience and marketing goals
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Strategic recommendations for educational, promotional and relationship-building videos
Multi-Platform Video Broadcasting
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Preparation and scheduling of up to 5 completed videos for multi-platform distribution
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Coordination of scheduled broadcasts across agreed-upon platforms
Content Repurposing
Each primary video may be repurposed into additional short-form content.
Includes up to:
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5 short-form video clips
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5 accompanying social media captions
Video Campaign Planning
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Scheduling recommendations
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Promotional strategy for upcoming video broadcasts
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Calls-to-action designed to encourage inquiries, appointments, website visits or other desired customer actions
Campaign Review
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One post-campaign review session
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Discussion of performance, engagement and recommendations for future video content
PACKAGE INVESTMENT: $1,000
Payment Terms: 50% due at project start; remaining 50% due according to the agreed project schedule.